BIG TOM Driving School is fundamentally customer
orientated. It runs at the very core of
the business.
I realise that you simply can’t treat every PDI the same, I
completely get that point.
A PDI who first makes contact with me, will receive an
unbiased initial consultation that helps me to understand where they are in the
path of qualifying and importantly, where they are AIMING to be.
Unless I completely understand from a PDI what they are
AIMING to achieve, what chance do I have of meeting their expectations? So let me offer some real examples that I
have encountered:
“I have had 2 goes at part 3 and failed, these are my
scores, I really really need help in that particular area so that I can pass
this test”
“I’m interested in becoming a driving instructor, can you
give me some guidance in what is involved and what is sensible research for me
to do before hand?”
“I’ve been driving for a long time, but in Poland, and I
know I’ve picked up bad habits. I just
need to know what the test standard is in this country.”
“I have had 2 other trainers in the past but I just don’t
feel that I’m understanding what the requirements are for the part 3. I’ve been on a pink licence and could do with
some advice about how to proceed”.
“In my previous career, I had to drive to a high standard,
so I’m not expecting any problems with my driving, but I realise that I need
help in knowing how to teach, and also how to run a business”
Different backgrounds, different standards of driving,
different approaches, and different attitudes.
I see it as my responsibility to ensure my customers enter into the
driving instructor world in full knowledge of the expectations of the Driving
Standards Agency and their customers, and prepared for business. I don’t see it as my responsibility to
coerce you into training that is simply test orientated, lacking in depth, and
unenjoyable.
I do the above by providing a comprehensive training
syllabus. Here it is:
Core skills of a driving instructor – direct/indirect
How are learners tested – test content, score sheet, how
conducted
How are PDI’s tested – test content, score sheet, how
conducted
The instructor’s role in the learners practical test
The examiners role in the learners practical test
How you like to learn – styles, preferences
Scope of learning for a PDI, ADI and beyond – starting point
onwards
DSA tests once qualified - checktests
Driving training – part 2
Instructor training – part 3
Strategy of your learning – how you intend to learn, what
resources
Strategy once qualified – franchise, indy, headboard
Theory training – test content, how scored, how conducted,
resources
How you will teach – traditional v client centred learning
When a customer chooses one of my 40/50/60 hour training
packages they receive a Starter Pack that gives them crucial information on the
options available to them for running their driving instructor business. Discovering this information AT THE START is
absolutely critical, because it gives them the time it takes them to train for
qualification, to also be ‘sowing the seeds’ for how they intend to run their
business.
This is so much more than the approach of driving instructor
training to simply ‘pass the test’. This
is training that encompasses the goal of setting you up for business and then
developing you further.
No comments:
Post a Comment