Sunday 24 June 2018

Creating customer experiences to remember

My family just came back from a weekend of "Escape Reality".  If you have teenage kids and need some good quality, pleasant family time together, tap them into your search bar to see your nearest.  We decided to make a weekend of it rather than take the closest available; staying at a rather nice hotel in some lovely grounds where we were blessed with some beautiful sunshine.  The first night we stayed there was a prom, boy they don't mess about with those do they? We had stretch limo's, a spectacular two-horse carriage, supercars, a petrol kart even! The young folk were wonderfully dressed and basked in the sunshine on the perfectly cut lawns. I don't know how many helium balloons were put into the sky (not very 'green' was my wife's instinctive reaction). It was a sight.


On the first morning of this rather grand hotel experience, when we arrived for breakfast, there was not a soul to greet us.  In fact, when a member of staff did appear, another table of customers instantly complained that they would like to order (not a good first impression).  

Another guest took it upon himself to order the staff around correcting all the wrongs that were being committed (and it seemed that there were many to the trained eye - we later discovered he was a regular and knew what standards needed maintaining).

I won't bore you with the details, life is too short, but the NEXT morning was almost like we were in a different place.  Do you know what the difference was?  You've guessed - the staff.  It was the same building, the same room, nearly the same table, but you would not believe what a difference it made to have staff serving who knew what customer service meant.

It always reminds me of our time in our cars.  It's the same car, and for some poor pupils, it will be the same driving instructor.  If our second breakfast had been a repeat of the first, we certainly would never return.  Customers rightly deserve the best experience that they can get.

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