Sunday 2 September 2018

How to create value

A critical skill for a driving instructor is to be effective in driving instruction. Losing sight of this seemingly obvious fact is easy.  When you train with BIG TOM via the in-car training or the online foundation block training, you will be continuously assisted to achieve this vital goal.

My family have recently returned from a break in the Cotswolds where my two lads managed to have a variety of water ski sessions with two different ski schools.  Their approach to the service they provided did emphasise this point.

In both cases, my boys were suited up in wetsuits, pulled along on boats with the instructor driving the boat while giving instruction.  My wife and I sat in the boats and observed the experiences; they could not have been more different for a variety of reasons.  The effect it had on my boys was truly unbelievable; poor instruction affects customer experiences.  

Having a pupil sat in the driver's seat with you present does NOT in itself, make the driving instruction effective.  Without wanting to appear blunt, you do need to understand this point because it will affect the rate of progress your pupils make as well as the customer experience.

No comments:

Post a Comment