I've known loads of driving instructors who hate speaking to customers on the phone, they do it because they feel they have to, but as is often the way, when we don't like doing things, we tend not to be great at it. You can be a superb driving instructor who has great rapport with customers when working with them face to face, but speaking to people on the phone drives you mad:
"What's your pass rate?"
"Do you do discounts for block bookings?"
"How quickly can you fit me in?"
"I've got a test booked next Tuesday, can I use your car?"
".... but Instructor xyz down the road is £2.50 cheaper than you"
Calm down, rest your beating heart, I'm only joshing with you. But as it happens, some driving schools really do struggle because of this stuff. It's not for everyone. That's why we do all of this activity on behalf of our franchisees. And we are really good at it! You won't be short of work.
For an altogether calmer way of doing business, give me a call (or email if you prefer) and let me start to explain how you can spend less time on the phone and more time with pupils.
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