Driving Lessons in Peterborough. Driving Lessons in Grantham.
The following is a true account.
Person A (male) and Person B (female) live together and both
decide to learn to drive having had no previous driving experience.
Person A chooses to learn with me because I gave assurances
of key performance measures e.g. first time pass rates, time it takes to get to
test standard.
Person B chooses Instructor B because she was a female.
Person A starts lessons on 17th April, takes 30
hrs of lessons, and comfortably passes his driving test first time on 21st
August taking 4 months and 4 days. Total cost: £690
Person B starts lessons at the same time. Takes 80 hours of lessons at the rate of 10
per month for the next 8 months, takes 2 driving tests, but she fails
both. Total cost: Over £2000 and counting (soon to start lessons with me)
I have been in this industry for nearly 4 years and have
looked to see what Instructor B is offering a prospective customer compared to
myself. I can find a 1 page website with
no links to any social media, and no testimonials. The prices quoted are very similar to my own.
On my website, I have links to a reference library of driving
videos, a list of testimonials over the years, a Learner Q&A forum, this
Learner blog, and social media links.
These are all provided to assist Learners and provide prospective customers with an insight to how I run my business, in an effort to build
trust. But I am curious to understand
what actually is important from the point of view of a prospective customer.
If you are a Learner or prospective Learner, I would be very
interested to hear your views on the following question:
From the point of view of a customer, when you pick a
Driving Instructor, what is important?
Any replies/comments from Learners or prospective Learners would
be most welcome.... thank you.
Edit: I am pleased to report that today (11/2/13), Person B has passed her test at Grantham, a week after contacting me.
www.BIGTOM.org.uk
Edit: I am pleased to report that today (11/2/13), Person B has passed her test at Grantham, a week after contacting me.
www.BIGTOM.org.uk
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