BIG TOM Foundation Block - Lead Generation Content

One of the easiest traps for any newly qualified driving instructor to fall into is the misconception that once qualified the customers will come beating to your door.  It is true that the driving training industry has cycles of varying organic activity but this foundation block will help you to remove the peaks and troughs and get a constant, reliable feed of good quality leads for you to convert.

Care must be taken with the term “lead generation” because whilst a driving school could be busying itself with the generation of heaps of customer enquiries, if they are not good quality leads then there can be much ‘heat’ and little conversion into revenue.  This foundation block will guide you to be absolutely clear on which market you are targeting so that you are doing the type of work with the type of client that you actually want. 

You will be introduced to a variety of methods for getting your name out there, some involving expense and others just your time.  You will be encouraged to create a plan with measurable performance indicators so that it takes the ‘guesswork’ out of your lead generation.  Time is a precious commodity for the newly qualified so this foundation block is designed to give you effective tips and techniques from a proven source that we KNOW works.  This is not the land of theory and conjecture, the value of this content for you is that it is effective and based on reality.

You do not need to be a wizard on the computer to benefit from this foundation block, the advice given is clear, straight forward, and in a language that all of us find understandable.  And of all the foundation blocks be under no illusion that your ability to deliver value for your customers will generate good quality leads and will be absolutely essential for the successful establishment of your business.

You will learn practical tips for engaging with your market and behaving like a professional business person.  This foundation block will benefit existing driving instructors too who want to gain more control of the type of work they do and when it happens by developing reputation and authority with your market.  

This is a fun packed, dynamic foundation block made all the more exciting because it will make the difference between aimlessly scrambling around like a lost sheep in the search for work versus a smart, effective lead generation system.  The system will work for YOU night and day, through effective search engine optimisation techniques, creating leads that will be easy to convert with less resistance because the signals you are providing to your specific market are clear and incredibly attractive.

To enrol on this top value foundation block training [£20/hr] call Tara on 0775 607 1464 
http://drivinginstructortraining.bigtom.org.uk/