Wednesday 13 March 2019

Precious quality time

I often wonder if it were possible to ascertain accurately, what is the typical cancellation rate for pay as you go driving lessons?  

It appears to feature with some frequency by both parties, the pupil and the driving instructor.  Would 20% represent a reasonable guess?  1 in 5 driving lessons cancelled by either party?  

Whatever the figure is, it represents a significant amount of wasted time.  The waste not just coming from any journeys incurred, but it manifests a reduction in progress made by affecting the learning curve, and it damages working relationships by creating querulous text or telephone exchanges.


I know that a fairly common criticism made by driving instructors is when they discover communication channels with customers to be a morass with tinges of resentment.

The BIG TOM franchise includes a fabulous service provided by our Admin which quite literally removes all trace of these sour endemic customer relations.  The creation of diary appointments on behalf of the ADI occurs once the availability of the ADI has been understood.  Payments are transacted straight into the account of the ADI in advance of any work taking place (this reduces any cancellations to almost zero - but this commitment works both ways).

The benefit of working within these parameters is that our franchisees are provided with an administrative barrier if you like; they can concentrate on delivering first class in-car training without the energy-sapping admin that often creeps into precious evening and weekend quality time.

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