Driving instructors love their job; they enjoy all the benefits of working outside but without getting cold. More often than not, they have a deep desire to help others. They recognise the importance of their work and see that they add value to their local community.
What they don't necessarily like is the other aspect of running a successful driving school; let's look in this blog at what some of them are, and how the BIG TOM Franchise helps.
Marketing effort - driving instructors can be great at facilitating learning but not always so good at telling others about the value they provide. The BIG TOM Franchise takes this pressure away from franchisees because it has tried and tested techniques to create your very own 'shop window'.
Technology - websites, SEO, blogs, social media, emails... the list goes on and on. The beauty of having the support of a centralised admin is activities that involve technology are done without our franchisees even knowing.
Continued learning - franchisees are informed of new things that arise — things like GDPR, safeguarding, presenting at school safety talks, revised driving standards and DVSA procedures.
Pupil retention - some instructors struggle to retain pupils. The Franchise includes this very important topic in the induction training.
Competition - there may be an abundance of work now, but it doesn't necessarily always remain that way. BIG TOM has the experience of trading in a variety of economic phases and can help you to stand out from the crowd.
All training is provided either online or in-person and reinforced in the BIG TOM Training Manual.
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