Some driving instructors might struggle to retain pupils and it is easy to shrug off these customers and move on to the next. With the BIG TOM Franchise, customers are either purchasing a 20 or 40-hour course, and that kind of loyalty must be fully respected. It means the customer recognises the value that the franchise offers and understandably expects to receive the same.
For customers who need it, they are offered the option of purchasing "bolt-on" sessions subsequent to their course; a very clear indication that they are pleased with the service being provided and happy to purchase more. Why would this happen? It can be for a variety of reasons. Perhaps the pupil struggles with a particular aspect of driving and needs some more practice to increase confidence or competence. Levels of aptitude vary between pupils and some just need a bit more practice. It makes a great deal of sense for a pupil to continue with the same instructor and driving school car; changing these while learning to drive can be very distracting for some.
Safety is the number one priority of BIG TOM Driving School which is why we don't engage in these utterly pointless statistics that can be seen by other providers. The key performance measure for us is the satisfaction level of the customer. Happy customers who are confident and able is the goal. Thrusting customers into driving tests when they are ill-prepared is not what we are about.
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