Thursday, 19 July 2018

BIG TOM franchise for driving instructors


Tom Ingram offers the following advice to any reader considering joining the BIG TOM franchise as a driving instructor:


"In a 1:1 learning environment, the quality of training often comes down to the working relationship you have with a pupil.  Over the years, I've heard people misinterpret this as being a kind of mate or friend to a pupil.  It is important to recognise that the instructor and pupil are working within a business contract; the pupil is the customer who has a need and is paying for a service being provided by the instructor.  Important elements reciprocated within the relationship are trust, understanding, clear communication, respect, effort, perseverance.  The reason why the instructor is able to charge for this service is that they act professionally, reliably and courteously giving a training service that complies with the DVSA driving standards.  But it is work.  The work involves the process by which the successful end result is achieved.  It is NOT to be confused with the end result of passing the driving test.  The work is in the means by which this is achieved.  BIG TOM instructors make that process enjoyable and satisfying for customers.  Effective learning is achieved within a safe and enjoyable learning environment."

Read here some feedback from previous customers to see the working relationship.

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